Culture That Creates Momentum
Momentum Culture™ turns culture into a performance system — built on Connection and Capability, organized for action, and designed to accelerate results.
At the heart of our research lies a simple truth: Culture is energy. And when that energy is focused through the right connections and capabilities, it creates momentum that drives performance.

Momentum Begins at the Intersection of Connection and Capability
Momentum Culture™ is built on a flywheel model that captures how cultural energy builds and accelerates over time.
Connection fuels engagement — relationships between peers, leaders, and customers.
Capability fuels confidence — clarity, innovation, and strong decision-making.
Together, they create a cultural flywheel that stores energy and turns it into forward motion.
💡 The Momentum Culture Flywheel
At the heart of Momentum Culture is a simple idea: sustainable performance comes from the intersection of human connection and organizational capability. When both are strong, culture creates a self-reinforcing flywheel that drives business results.

🔹 FUSION
Fusion is the cultural spark — the energy generated when people learn, grow, and collaborate together.
- Trust & Collaboration – People work in sync, grounded in psychological safety, open communication, and shared goals.
- Learning & Innovation – The organization embraces curiosity, growth, and experimentation to continuously adapt and improve.
🔹 VECTOR
Vector is cultural direction — aligning people’s energy toward clear, customer-focused strategic goals.
- Customer-Centric Orientation – Employees understand, advocate for, and design around the customer’s success.
- Vision & Strategic Alignment – Everyone connects their work to a compelling vision and aligned strategy that guides action.
🔹 VELOCITY
Velocity is cultural acceleration — enabling people to act with confidence, autonomy, and accountability.
- Empowerment & Accountability – Leaders and teams are trusted to own outcomes, with support to take initiative and deliver.
- Decision-Making – Decisions are timely, transparent, and distributed appropriately to keep work moving.

Culture = Energy. And Energy Fuels Business Results.
Culture isn't just a feeling — it’s a measurable force.
We calculate Cultural Energy as a function of two forces:
E = m × c²
Where cultural Energy comes from the strength of both Connection and Capability.
m (Mass)
The segment of your workforce contributing to positive momentum.
c (Capability)
The operational strength and clarity of your systems.
c (Connection)
The authenticity and depth of human relationships across the organization.
Stronger connections and sharper capabilities don’t just feel good — they create measurable energy that powers strategy, accelerates execution, and delivers outcomes.

How Cultural Energy is Distributed Across Your Organization
Momentum Culture reveals how cultural energy is experienced across your organization — and how it’s impacting results. Two complementary tools deliver powerful insight.
🔹 Organizational Energy
Quantify the Energy That Fuels — or Drains — Your Culture
The Momentum Score gives you a single number (out of 100) that reflects the overall cultural energy in your organization — based on employee buy-in (m), perceived Capability, and Connection (c²).
Dig deeper with Cultural Energy Efficiency:
- Kinetic Energy – driving momentum
- Potential Energy – untapped or misdirected
- Negative Energy – working against your goals
These metrics give you a clear cultural baseline — and show where to focus.

Understand How Different People Experience Your Culture
The Momentum Matrix sorts employees into six personas based on how they perceive Connection and Capability — from culture-driving Flywheels to disengaged Saboteurs.
- Who’s propelling the culture
- Where belief in the business is breaking down
- How to target the right intervention in the right place

More Than a Model. It’s a System Built for Impact.
The Momentum Culture Framework doesn’t just diagnose — it activates.
We deliver the tools and experiences that bring it to life:
- Targeted Assessments
Executive Alignment Sessions
Culture Design Labs
Leader Activation Experiences
Monitoring & Sustainment Plans
Let’s turn your culture into a source of energy and execution.
Schedule a Conversation