The Research Behind the Results
Momentum Culture™ is built on a multi-phase, comparative research study designed to isolate what high-performing companies do differently — and how to replicate it.
We didn’t guess. We studied.
Through rigorous data collection, regression analysis, and cross-industry validation, the Momentum Culture Framework gives you a system grounded in evidence — not opinion.
Culture Can’t Improve Until You Can See It Clearly
Most culture work starts with values, stories, or sentiment — but lacks the data to guide action. The result?
- Posters
- Perks
- Vague Values
What do high-performing companies actually do differently?
The research behind Momentum Culture™ set out to answer that with precision and proof.
How We Built the Foundation for Momentum Culture™
Grounded in the Real World
Combined leading academic research with over 30 executive interviews to create a superset of 10 potential cultural drivers — rooted in both theory and lived experience.
Comparing High and Low Performers
Analyzed 10-year shareholder value data across the S&P500 to isolate companies that consistently outperformed (or underperformed) their industry peers.
Survey Design and Execution
Developed 100-item survey with 10 targeted questions per factor. Collected data from over 100 companies— employees across industries, functions, and levels.
Regression Analysis to Predict Performance
Used advanced regression analysis to identify which cultural factors predicted high performance - 6 key factors identified that rose above the noise.
Expanded Validation (Wave 2)
Refined assessment to 50 questions, fielded across hundreds of companies and over 1,000 employees, with findings segmented by industry, region, level, and function.
- Notable perception gaps across regions and levels
- Senior execs rated culture more favorably than individual contributors — but not all drop-offs are bad.
- Too much delta? Predicts low trust.
From Insight to System
The analysis revealed a simple but powerful truth:
Cultural momentum is created at the intersection of Connection and Capability.
This became the model — and the Momentum Culture system was born.
This Isn’t Just Research. It’s a System You Can Trust.
Empirically Validated
Grounded in comparative analysis across hundreds of organizations.
Regression-Backed Insight
Shows exactly where culture breaks down — and where investment yields ROI.
Not Sentiment — Signal
Pinpoints operational and behavioral gaps, not just how people feel.
Applicable Across Contexts
Model holds across industries, levels, and regions.
From Theory to Tools
Every part of the system translates research into usable strategy.
Data That Drives Culture. Culture That Delivers Performance.
The research behind Momentum Culture didn’t stop at insight. It led to a system:
- Diagnostic tools to assess cultural capability
- Frameworks that define what matters
- Leadership experiences that activate change
- Monitoring tools that sustain progress
We turn research into repeatable business results.
Let’s turn research into cultural momentum.